SHE IS A PART IF WHAT THEY CALL “THE RUSSIAN FASHION PACK”.
I’ve just landed in Moscow, the capital of Russia. I’m very excited for this trip as I planned to meet talented, passionate people in the Russian business world.
Today at noon at TsUM, one of Moscow’s most trendy and fashionable department stores I will meet Miroslava Duma – she’s part of what they call the Russian Fashion Pack.
But first I have time to walk through the city. I will start at the Red Square of course,the heart of Russia, the place where the tsars were crowned! It will create an appropriate mood for the meeting, as I see Mira as one of the new tsarinas of fashion and style.
I take a left out of the hotel and head for the river. Our hotel is on the banks of the Moscow River, right opposite the Kremlin. As I cross the Bolshoy Moskovoretskiy Bridge I can see the multi-coloured onion-shaped domes of St. Basil’s Cathedral rising up on the opposite bank.
Meanwhile in my head I’m recapping what I read about Mira. Miroslava Duma by her full name – is one of Russia’s most recognized and photographed fashion icons, part of a group of young women bloggers, designers and scene-makers who are redefining Russia’s sense of style and attracting attention in fashion capitals around the world for their love of colour and the bold outfits they put together. She’s the former editor of Harper’s Bazaar Russia and she also recently started an online media platform Buro 24/7.
This Buro is a must-go-to for anyone who’s into fashion and style. It’s in Russian but she has ambitious expansion plans and I heard they’re working on English, Asian, French and Arabic versions, and even Buro cafés and bars. Blending online and offline presence, is super smart.
Meanwhile I have arrived on Red Square: in front of ME stands the iconic St. Basil’s Cathedral, to the right the Kremlin with its golden-domed churches and palaces and Lenin’s Mausoleum and to the left the impressive neo-gothic structure that was previously the state department store GUM and that now functions as a shopping mall.
It is a great start of the trip!
By Katerina Rogova
Tags: buro24/7, Connecting Russia, Бизнес в Европе, Встреча с Мирославой Думой, Екатерина Рогова, Катерина Рогова, Куратор Брендов России, Мирослава Дума, Россия и Голландия, инстории из России, Ekaterina Rogova, fashion russia, HowISeeRussia, Katerina Rogova, Katja Rogova, meeting mira, meeting miroslava duma, miroslava duma, Moscow, online media platform Buro 24/7, Storytelling, third party storytelling, TSUM, MIG812, brand psychologist